Product : Juju's Aquamoist Face Moisturising Mask
Made In : Japan
Purchased From : Japan
Quantity : Pack of 5, each with 20mL
Product Description from Juju Cosmetics :
'Feel the moisture just like the beauty salon, with the concentrate skin care. The moisturizing mask contains plenty of hyaluronic acid. By applying the face mask for 10-15 minutes, the skin regains elasticity dramatically.'
Face masks are not a fix-it product. Unlike creams and serums, it is not plausible to be using face masks every single day, twice a day. They simply cost too much and the amount of time it takes for a sheet mask to absorb is simply too long for us busy people always on the go.
Therefore, face masks are not something that we should be buying with the thought that 'Oh, this product is going to moisturise or whiten my face in the long term' because it is unlikely that it will. In my opinion, they are meant to be a quick and intense burst of hydration to revitalise and soften your skin. They can be used to refresh your appearance by cooling and barraging your face with moisture.
I am particularly a fan of using face masks before putting on make up for a special occassion. I just look more awake and my make up sits so much better on my face thanks to the moisture.
So keeping all of this in mind, my criteria for a good face mask is considerably less than, say, compared to a day cream. For me, a good face mask is about having a high dosage of hydration and not making me itch, burn or break out.
Aquamoist is another Japanese Chemist brand that I recently chanced upon. Its primary ingredient is hyaluronic acid which is seriously one of those buzz words which I see in bright shiny lights whenever I hear it. AHAH. As a reminder, hyaluronic acid is all about hydrating your skin and maintaining your body's moisture levels so that your skin can be soft and elastic throughout the day.
The Juju website explains that 1g of hyaluronic acid has the ability to retain up to 6 litres of water. Shock horror - this is all good news! The bad news is that an individual's hyaluronic acid levels decrease rapidly as they get older. By the age of 40, our bodies would have lost 50% of its ability to maintain its own acid levels and by the age of 60, this number drops to 25%. Without sufficient amounts of hyaluronic acid, our faces begin to show signs of signs such as fine lines and sagging.
Therefore, it is super important to use products with hyaluronic acid in order to replenish our skin and to keep signs of wear and tear at bay!
Another thing that is really good about Aquamoist products is that they are all without colouring, mineral oil, fragrance, animal testing and alcohol. So, theoretically, they should be safe for all skin types. I say 'theoretically' because I have not tried any of their other products besides this mask that I'm reviewing!
So at the moment, Aquamoist sounds very similar to Hada Labo doesn't it?! Actually, Aquamoist has similar products to Hada Labo - like their lotions, essences and creams. I am guessing that the main difference between them would be the amount of hyaluronic acid in the actual products. After all, Hada Labo has SUPER hyaluronic acid which can retain twice the amount of the normal hyaluronic acid found in Aquamoist products!
One of the things that I love about Aquamoist face cloth mask is that it is very soft and durable. Pulling the mask out of the pack, it was completely soaked with dewy essence.
The shape of the face mask both has its pros and cons. For its negatives, the mask is too wide for my face and the cut-out at the eyes is too big, so my under-eye area was not covered.
The positive and unique thing about the face mask is that the upper lip and chin area could be torn apart and adjusted to your face shape. I really appreciated this because my chin always has air-bubbles when I use other masks, but this time I was able to tailor it to my own chin and lip shape.
I kept the mask on my face for about 15 minutes and it was still quite wet - so I stuck it on my leg. AHAH. No wasting! But my face felt very hydrated, plump and soft. My skin actually felt smoother and more moisturised than after a few drops of Hada Labo lotion.
A few online reviews complained that the mask left their faces sticky and that they had to rinse the residue off their faces before putting on their moisturiser. I also had some stickiness on my face, but it wasn't excessive and I didn't have to wash off the serum. Maybe my skin is really dry? AHAH. I just let me skin absorb the rest and went to sleep!
However, I would the imagine the stickiness being an impediment to the application of make up. So, I wouldn't recommend anyone using this face mask before putting on their make up.
Like always, I clipped the pack because there was some essence left behind. There wasn't a lot and it lasted me for one day.
But I definitely recommend you give it a go because the face mask made me skin more elastic than usual. It ticked all the boxes for hydration and I did not experience any irritation using the mask. I also liked the quality of the face masks, especially how you could adjust the chin and upper lip area to fit your face.